Modern marketing should be responsive, quantifiable and very efficient.
My skills enable me to help businesses achieve this by assisting in the following areas:
Projects generally fall into one or more of the following four areas:
When I have one week to solve a problem, I spend six days defining it. Then, the solution becomes obvious. Einstein
If you can not measure it, you can not improve it. Kelvin
Errors using inadequate data are much less than those using no data at all. Babbage
The value of an idea lies in the using of it. Edison
Kirk Williams recently published a post on PPC Hero about PPC account setup for ecommerce clients. It is a good post and you should read it; the main takeaway for me is a reminder of how many things it is possible to do in an ecommerce account. It also made me think a bit because my approach to a new...
I was recently fortunate enough to get in a conversation with Mike Roberts of SpyFu on AdWords day parting. Mr Roberts points out that the database behind AdWords is almost certainly "eventually consistent" which means that a change accepted by the database may not be reflected in all nodes until some time has past. So the Google data centre in...
This is actually a fitting title for the following piece of mental spew because the title of a recent Moz article got me slightly riled up. The substance of the blog post is far more resonable - but the title does not do a very nuanced area justice. So in my own response I am not committing to a title...