Data driven online marketing

Modern marketing should be responsive, quantifiable and very efficient.

My skills enable me to help businesses achieve this by assisting in the following areas:

  • Paid and organic search
  • Web analytics
  • Analysis of other business data

Can I help you?


Projects generally fall into one or more of the following four areas:

Planning

When I have one week to solve a problem, I spend six days defining it. Then, the solution becomes obvious. Einstein

Measurement

If you can not measure it, you can not improve it. Kelvin

Analysis

Errors using inadequate data are much less than those using no data at all. Babbage

Optimisation

The value of an idea lies in the using of it. Edison
Turn business objectives into online goals and come up with a plan to reach them. » Find out more
Make sure that the right things are being measured so good decisions can be made. » Find out more
Identify opportunities to take advantage of and weaknesses to improve. » Find out more
Without action all other stages are useless. Optimise, then start the process again. » Find out more

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