Modern marketing should be responsive, quantifiable and very efficient.
My skills enable me to help businesses achieve this by assisting in the following areas:
Projects generally fall into one or more of the following four areas:
When I have one week to solve a problem, I spend six days defining it. Then, the solution becomes obvious. Einstein
If you can not measure it, you can not improve it. Kelvin
Errors using inadequate data are much less than those using no data at all. Babbage
The value of an idea lies in the using of it. Edison
This is actually a fitting title for the following piece of mental spew because the title of a recent Moz article got me slightly riled up. The substance of the blog post is far more resonable - but the title does not do a very nuanced area justice. So in my own response I am not committing to a title...
Was Ebay Wrong About Paid Search from richardfergie I really enjoyed presenting at Kelvin Newmann's latest conference Biddable World. My presentation is embedded from slideshare above and the key ideas are bullet pointed below: It is possible to measure the true value of something by not doing it and seeing what changes. But this is high risk (lots of...
TL;DR; use your web analytics expertise to unlock the domain expertise of the client As I'm sure anyone with a LinkedIn profile and web analytics as a skill knows there is a bit of a skills gap in organisations when it comes to analysing their data. So businesses hire analysts and, depending on how well they can hire, reports or...