Modern marketing should be responsive, quantifiable and very efficient.
My skills enable me to help businesses achieve this by assisting in the following areas:
Projects generally fall into one or more of the following four areas:
When I have one week to solve a problem, I spend six days defining it. Then, the solution becomes obvious. Einstein
If you can not measure it, you can not improve it. Kelvin
Errors using inadequate data are much less than those using no data at all. Babbage
The value of an idea lies in the using of it. Edison
Last week I enjoyed reading Andrew Goodman's SEL piece on The Death of Search Marketing Expertise. For those of you who haven't read it, Andrew laments the lack of knowledge/expertise among modern agency owners. Andrew's hypothesis is that this is a result of agency owners caring more about the growth of their business than the "craft" (my word) of marketing....
Kirk Williams recently published a post on PPC Hero about PPC account setup for ecommerce clients. It is a good post and you should read it; the main takeaway for me is a reminder of how many things it is possible to do in an ecommerce account. It also made me think a bit because my approach to a new...
I was recently fortunate enough to get in a conversation with Mike Roberts of SpyFu on AdWords day parting. Mr Roberts points out that the database behind AdWords is almost certainly "eventually consistent" which means that a change accepted by the database may not be reflected in all nodes until some time has past. So the Google data centre in...