Agency Management and Expertise

Last week I enjoyed reading Andrew Goodman's SEL piece on The Death of Search Marketing Expertise. For those of you who haven't read it, Andrew laments the lack of knowledge/expertise among modern agency owners. Andrew's hypothesis is that this is a result of agency owners caring more about the growth of their business than the "craft" (my word) of marketing....

Posted on February 29, 2016 | Read more »

PPC Account Setup

Kirk Williams recently published a post on PPC Hero about PPC account setup for ecommerce clients. It is a good post and you should read it; the main takeaway for me is a reminder of how many things it is possible to do in an ecommerce account. It also made me think a bit because my approach to a new...

Posted on February 1, 2016 | Read more »

Do different ways of day parting make a difference?

I was recently fortunate enough to get in a conversation with Mike Roberts of SpyFu on AdWords day parting. Mr Roberts points out that the database behind AdWords is almost certainly "eventually consistent" which means that a change accepted by the database may not be reflected in all nodes until some time has past. So the Google data centre in...

Posted on January 18, 2016 | Read more »

I have no idea what to call this post

This is actually a fitting title for the following piece of mental spew because the title of a recent Moz article got me slightly riled up. The substance of the blog post is far more resonable - but the title does not do a very nuanced area justice. So in my own response I am not committing to a title...

Posted on January 20, 2015 | Read more »

Malthusian Paid Search

Why is it all so difficult? Why do account structures get so complicated that the only thing to do is burn it down and start again? Why do labels, so simple and clear to start with, spiral into a horrendous mess of "sale", "winter sale", "sale" AND "discount", "sale" AND "free delivery"? Why do our best laid plans of "this...

Posted on June 26, 2014 | Read more »

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