I always find it difficult to describe what I do; as a freelance consultant I'll do pretty much anything if the price is right.

Businesses mostly pay me for my data analysis skills, particularly with a focus on paid search marketing. I know more about data science than most PPC experts and I know a lot more about PPC than most data scientists.

Example Projects

• Using machine learning to identify different customer segments for a large online publisher.
• Setting up experiments to rigourously measure the incremental uplift of brand search.
• Helping agencies by writing AdWords scripts to automate parts of the measure → learn → apply cycle.
• Modelling the true incremental value of marketing spend for a luxury hotel.
• Building custom analysis tools and dashboards for a large manufacturer.
• Personalised training sessions on machine learning, the R programming language and PPC strategy (not all at the same time!)

You might be wondering why I don't list PPC account management here. My account management services are relatively expensive for a solo practicioner which means they are only suitable for quite a small niche; for this kind of relationship to work well for you, the business needs to be big enough that I can make enough difference to give you a good return on my fee yet small enough that I am able to manage the account by myself.

If you think this might be you, then we should definitely chat.

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