About Me

I am an independent consultant Data Scientist (since 2015). I can help you use data to improve business processes (faster, cheaper), develop new capabilities (training, specialist tools) and to explore new opportunities (machine learning, proofs of concept).

Me looking puzzled during a talk at MeasureCamp

For more about the kind of work I do please look at the services page.

Most of my clients are in-house analytics teams or digital marketing agencies. I am based in Alnwick, Northumberland; from here I can easily get to London by train for face to face meetings but this is a bit too far for day to day work.

How I got here

After my maths degree at Oxford University I was one of the first employees at SEOptimise (later White.net - eventually taken over by Found.co.uk). I hadn’t planned a career in digital but Kevin and Stuart at SEOptimise were also offering me the flexibility in my work to do a lot of rowing. The rowing thing didn’t work out (turns out I’m quite good, but not very good) but this gave me an excellent start to my career.

I moved to London for a brief stint at Forward3D working on some of the biggest paid search accounts in the UK and seeing what life at a bigger agency was like. This exposed me to “agile” and the amazing results that a joined up process between marketing, design, development and ops can bring. This really made me think about how digital can best position itself within an organisation which led me to move to Reform; a management consultancy which a specialism in digital.

My role at Reform was a mix of paid search management, digital analytics and management consultancy which is a good intersection to be in for learning. I left for two main reasons; that I wanted to leave London and I wanted more control over the type of work that I do. I am still looking for the right balance between nerdy maths and talking to real people.