Notes on Google Analytics Dynamic Remarketing

Posted on January 3, 2019

I’ve been debugging a few Dynamic Remarketing issues for clients lately. Here are a few thoughts on what I’ve learned.

NB: This refers to Google Analytics Dynamic Remarketing where audiences are setup and defined in Google Analytics. It is not the same as AdWords Dynamic Remarketing even though the purpose is very similar.

I’ve only worked on retail clients in this area so this post skews towards their concerns/problems.